AFL Trade Radio achieves record-breaking growth in 2024

Off the back of AFL Trade Radio’s remarkable Deadline Day stats, Sports Entertainment Network (SEN) is delighted to share the metrics from across the entire 13 days of the 2024 AFL Trade Period.

AFL Trade Radio continued to go from strength-to-strength, achieving unprecedented year-on-year (YoY) growth across all platforms in 2024. With significant increases in streaming, social engagement, and podcast downloads, the platform solidifies its status as the leading destination for AFL Trade coverage.

Key metrics: • 41.7 million minutes listened (+39% YoY)
• 1.31 million cumulative users (+10% YoY)
• 12.4 million social video views (+67% YoY)
• 735,135 total video streams (+52% YoY)
• 1.21 million podcast downloads (+26% YoY)

AFL Trade Radio also secured the position of Australia’s #1 sports podcast for downloads during the month of October.

AFL Trade Radio’s social media presence was another major success story in 2024. Over the course of the AFL Trade Period, the account’s socials gained 13,700 new followers (+14% YoY) and generated over 47 million post impressions.

This multi-platform audience approach was a key factor in driving this YoY growth across the board, with 63% of the audience tuning in via audio and 37% through video. Fans spent an average of 22 minutes per stream, contributing to the platform's remarkable 39% YoY rise in total minutes listened. This high level of engagement underscores the strength of Trade Radio’s content strategy, which caters to various user preferences, whether live streaming, video, or on-demand.

Craig Hutchison, CEO of Sports Entertainment Network, said, “Following on from the remarkable Deadline Day stats, these metrics from across the entirety of the AFL Trade Period show the appetite there is for this product.”

“Audiences are tuning into AFL Trade Radio not just in numbers greater than ever before, but across an increasingly vast number of platforms, and it’s a testament to all who work on this product that it has been valued by our audience at this level in 2024.”