Adelaide great hits back at claims that fans weren’t consulted on new Crows logo

Two-time Adelaide premiership captain Mark Bickley has hit back at suggestions that Crows fans weren’t approached for feedback on the club’s new team logo.

Adelaide released their logo on Wednesday as part of a club-wide rebrand, with the new design a nod to the original ‘swooping’ Crow design from 1991.

It’s the club’s first logo redesign since 2010 and the announcement made waves on social media with some fans reacting negatively to the logo.

Some of that criticism directed at the club was that fans weren’t widely surveyed to provide feedback and suggestions about a new logo, but Bickley – who works at the Crows as a Club Engagement Officer – explained how supporters were in fact involved in creating the club’s new logo.

“I was involved in how it was explained,” Bickley told SEN SA Breakfast.

“One of the roles I had at the Adelaide Football Club was to look after what’s called the member engagement panel. It’s a selection of members that are chosen at the start of the season – and it changes every year - and their role is as a sounding board to the club.

“It’s for things like membership – like whether they have a digital or physical card … there’s a whole range of things they discuss.

“This was presented to the member engagement panel four months ago to get their reaction, it was the same logo that was released today, they didn’t change it.

“The member engagement panel from the previous year, they were the ones who sat in on the workshops and gave their feedback on what the logo should encapsulate, what it should be trying to achieve.

“There were members involved as well as players and staff at the Adelaide Football Club, most of the stakeholders were involved in the design of what it is now.”

Adelaide hopes their new logo helps usher in a new era at the club, which will soon include a move to new headquarters at Thebarton Oval. Work on the facility is set to begin shortly.