Former West Coast coach Adam Simpson joins SEN in 2025

Sports Entertainment Network (SEN) is thrilled to announce that former West Coast Eagles coach and AFL Premiership winner, Adam Simpson, will be joining the SEN team in 2025.

After navigating the highs and lows of his coaching career, Simpson is now set to bring his wealth of football knowledge and unique perspective to SEN’s platforms across Australia.

Kicking off the week with Breakfast alongside Tim Gossage on SEN 657am in Perth, SENSpirit 621am in Bunbury, SENSpirit 1494am in the South West, SEN Peel in Mandurah, SEN Goldfields 1611am in Kalgoorlie and across WA in the Pilbara, Mid-West and Great Southern Regions, Simpson will connect with footy fans right across Western Australia every Monday.

Beyond that, Simpson will be lending expert commentary to AFL Nation across Australia, as well as contributing to Whateley with Gerard Whateley on SEN 1116am in Melbourne, SEN SA 1629am in Adelaide and Networked Stations across Australia, and appearing on Saturday’s Crunch Time throughout the AFL season. With this lineup, Adam’s voice will be heard across key footy moments throughout the week.

Reflecting on the transition from coach to commentator, Adam Simpson said he is excited to join the media ranks.

"After spending years on the other side of the media lens, I’m really looking forward to stepping into this new role,” Simpson said. “It’s a different kind of intensity, but I’m ready for the challenge.”

“SEN has always been at the heart of footy conversation, and I can’t wait to be a part of that.”

SEN's Chief Executive Officer, Craig Hutchison, welcomed the addition of Simpson to the SEN family.

"Adam is a tremendous football mind, and we couldn’t be more excited to have him on board,” Hutchison said.

“He’s been through it all—success, scrutiny, and everything in between—and that’s the type of experience and perspective our listeners crave. His move to the ‘other side’ will bring something special to our coverage in 2025."

Simmo & Goss – Breakfast with Adam Simpson and Tim Gossage – will commence on Monday 10 February, 2025, and be heard on Mondays across 2025, with Scotty & Goss – Breakfast with Scott Cummings and Tim Gossage – being heard from Tuesday to Friday.

Mornings with Mark Duffield and The Run Home with Hase (Paul Hasleby) will also return on SEN WA from Monday to Wednesday in 2025, along with Sportsday WA with Peter Vlahos.