SEN confirms AFL programming partnership with Seven Network

Sports Entertainment Network (SEN) can confirm that its TV arm, Rainmaker, will produce programs for the Seven Network’s weekday AFL programming slate in 2025.

Rainmaker has entered into a commercial partnership with Seven, which will see the production of three new shows each week.

News and opinion driven ‘The Agenda Setters’ will air each Monday and Tuesday night on Seven and 7plus, produced live from Rainmaker’s TV studios at SEN’s Southbank offices.

Under the partnership, SEN CEO, Craig Hutchison, will host Monday night’s ‘The Agenda Setters’, joined on the panel by Kane Cornes and Nick Riewoldt.

The Tuesday night ‘The Agenda Setters’ line up - which will also feature Cornes - will be announced in the new year.

Rainmaker will also produce Hamish McLachlan’s new interview show ‘Unfiltered’, which will air on Wednesdays.

Hutchison said the shows promised to reshape the football media landscape.

“Seven is the home of free-to-air AFL, and has an unrivalled history, legacy and contribution to AFL football,” Hutchison said.

“These new shows will shape and set the agenda of the weekday discussion of football, which is at the heart of the game.

“The media and opinions around the game is the zeitgeist of what fuels Australian football, and we will bring the game’s biggest names to the table and call it as it is.

“And on a personal level, to return to Seven - where I spent many years earlier in my career - is an honour.”

Seven Network Director of Sport, Chris Jones, said the new schedule was a win for fans, with the network to have AFL programming seven days a week across the network on broadcast and digital streaming in 2025.

“‘The Agenda Setters’ on Mondays and Tuesdays will be appointment viewing, and together with Rainmaker, we’ve assembled an incredibly experienced production team for this show to complement our unrivalled on-air lineup.

“‘Unfiltered’ on Wednesdays is going to take us behind the curtain and give fans the opportunity to learn more about the person behind the athlete. With Hamish McLachlan at the helm, viewers will be granted the best storytelling possible with the biggest and most fascinating names in the game,” he said.

“At Seven, we can’t wait to bring footy fans more content than ever before, every week of the 2025 Toyota AFL Premiership Season on Seven and 7plus.”