SEN helps deliver nearly 9,000 AFL club memberships

Sports Entertainment Network (SEN) is pleased to release its AFL club membership day results for 2026, delivering another highly successful outcome for participating clubs and fans.

Across this year’s initiative, 8,697 memberships were sold, generating more than $821,000 in revenue for clubs, while also introducing 2,176 new members - representing 25% of total sales.

SEN congratulates all new members who signed up during the campaign, taking advantage of exclusive, limited-time offers that provided outstanding value and unique access to their clubs.

AFL club membership days see clubs take over SEN’s highly engaged radio and digital platforms for a 24-hour period, paired with these special membership deals available to fans for one day only. The campaigns once again delivered strong value-led offers to fans, helping clubs not only drive volume but also attract new supporters into their membership base.

SEN partnered with nine AFL clubs as part of the 2026 campaign, including Melbourne, Richmond, Geelong, Western Bulldogs, Carlton, Hawthorn, Collingwood, St Kilda and the Sydney Swans for a special Melbourne-only offer.

The results highlight the continued strength of the initiative, with strong support from fans and significant contribution to clubs’ membership growth strategies, particularly through the conversion of new members into the AFL club system.

SEN Chief Executive, Craig Hutchison, said the results once again demonstrated the impact of the membership day model.

“These membership days continue to deliver outstanding results for clubs and great value for our audiences,” Hutchison said.

“To generate nearly 9,000 memberships and more than $800,000 in club revenue is a fantastic outcome and speaks to how engaged SEN’s audience is with their teams.

“It’s particularly pleasing to welcome more than 2,000 new members, many of whom have taken up great-value offers that provide a real connection to their clubs.

“We thank all of the clubs who partnered with us this year and congratulate all of the club members on taking up this offer - it’s a true win-win, creating compelling content while delivering meaningful commercial and membership outcomes.”