Patties to continue partnering with SEN’s AFL Nation, NFL and NRL coverage, Test cricket and The Run Home

Sports Entertainment Network (SEN) is excited to announce the renewal and expansion of its partnership with Patties Food Group, highlighted by the increased presence of the Four’N Twenty brand across the network.

Four’N Twenty will continue as the shared naming rights partner of AFL Nation, SEN’s official broadcast of the 2025 AFL Premiership Season, bringing fans the biggest AFL games to every capital city, as well as throughout regional Australia. AFL Nation has some of the game’s leading callers – including Gerard Whateley, Kane Cornes, Andy Maher, Dwayne Russell Matt Hill, Gerard Healy, Dermott Brereton and Brad Johnson – calling games not only on radio, but also on the AFL app and website.

In 2025, Four’N Twenty will not only continue to be involved with AFL Nation through their shared naming rights partnership, but to further support Four’N Twenty’s commitment to sustainability initiatives, SEN will introduce a ‘Sustainability Round’, brought to life across various digital assets and platforms at the end of June 2025.

More new aspects to the partnership between SEN and Four’N Twenty include the brand taking on the shared naming rights of SEN’s NFL coverage, as well as being presenting partner of both Test Cricket and SEN League.

As an official rights holder, SEN will broadcast the 2024-25 NFL Playoffs series - including the LIX Super Bowl - with Four’N Twenty integrated throughout the broadcast as shared naming rights partner. Ex-NFL and AFL player, Ben Graham, will spearhead SEN’s NFL coverage alongside Jordan Kounelis, with Whateley then joining Graham live in New Orleans, Louisiana for the Super Bowl call.

As presenting partner of Australia’s Summer of Test Cricket, Four’N Twenty will own the excitement of India’s 2024-25 tour of Australia, with key messaging integrated into SEN’s Test Cricket broadcast from November through to January.

Four’N Twenty will also own the action and excitement of SEN League across the 2025 season.

In more exciting news, Patties Food Groups’ On The Menu brand have renewed their partnership with SEN’s national drive program ‘The Run Home’. As well as the now-regular ‘On The Menu’ segment in the back half hour of each show, 2025 will see the introduction of the ‘On The Menu Club’, with pop-up events in Sydney and Melbourne - based around key events on the sporting calendar - featuring SEN talent.

Daniel McGuire, SEN’s Chief Commercial Officer, said he was excited for what the next phase of the relationship between Patties and SEN would look like.

"Four’N Twenty is an iconic Australian brand, and we’re thrilled to see not only this partnership but our relationships with the wider Patties Food Group business continue to grow. Our shared commitment to bringing fans closer to the action of their favourite sport – be it AFL, NRL, cricket or NFL - makes our two organisations working together a seamless fit."

Anand Surujpal, Chief Marketing and Growth Officer of Patties Food Group, echoed the excitement:

"Partnering with SEN allows Patties Food Group and our respective brands to connect with Australians who are passionate about their sport. From AFL and NFL to cricket and rugby league, we’re proud to support the moments that bring people together, including through our sustainability efforts, which will be highlighted through SEN’s new ‘Sustainability Round’ as a part of AFL nation in 2025."